Building a Story Brand: Clarify Your Message So Customers Will Listen
Effective Leadership: Microsoft
Influence: The Psychology of Persuasion via Robert Cialdini
Start with Why: How Great Leaders Inspire Everyone to Take Action by way of Simon Sinek
Strategies for Success
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by way of Brené Brown
Content Marketing: Red Bull
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail via Clayton M. Christensen
